The MICA was established in 1991. MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.

The institute provides specialists in the field of communications management. It's spirit lies in its grasping of contemporariness and addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, it is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.