President’s Message
MICA has been at the forefront of Communication Management for the last 25 years with its commitment to serve industry by researching, consulting and collaborating to advance the frontiers of knowledge. MICA Indian Marketing Intelligence (MIMI) is one such endeavour where we provide reliable data clubbed with market prioritization tools to understand the diverse and multi-faceted Indian market better. Earlier such MICA's endeavours are Rural Market Ratings 1998, Urban Market ratings 2000 and MICA Market ratings 2009; MIMI is the third in this important series.

MIMI provides authentic information and insight to marketer to analyse the market, develop new product, enhance their penetration and design marketing strategy to have an edge over the competitor.

With more than 140 variables and Market Potential Indices at district level for both rural and urban market, MIMI is posed to be a unique product with a strong conceptual foundation and a robust research methodology. Further, with user friendly web-interface and easy to use tools like Graph, GIS Maps and Multivariable Matrix, MIMI helps to make sound marketing decision with relative ease. To develop sector specific understanding, MIMI provides composite scores for group of variables like Media, Finance, Agriculture, and Amenities.

MIMI is a cutting-edge tool ready to serve the needs of marketing and communication fraternity at large.

President, MICA.