Dr. Rajneesh Krishna –  Dr. Krishna is Associate Dean and a Professor in Strategic Marketing at MICA. Armed with a Ph.D from IIT Bombay, Dr. Krishna joined Mudra Institute of Communications, Ahmedabad in 2000 as an Associate Professor. He has been since held various teaching and institution building roles at MICA. He conceived and established MICAMINDS – a student-led research and consultancy wing. He also chaired the committee which conceptualized and founded the Digital Marketing and Communication specialization at MICA. He has served variously as Area Head, Digital Communication Management; Dean, Research; Chair, Curriculum Committee; Head, Academic Affairs at the institute.

He briefly served as Dean, FLAME School of Communication, from October 2014 to July, 2016. Prior to joining MICA, he worked at Drishti Strategic Research Pvt. Ltd., on various marketing research projects focusing on understanding the consumer psychology, connect between culture and consumption and transforming the understanding into a viable marketing strategy.

His teaching interests are in the domain of Consumer Behavior and Marketing Research. In this domain, he has not only taught courses like Consumer Behavior, Marketing Research, and Statistical Methods of Data Analysis but also introduced various cutting-edge courses like Consumer Insight Mining, Applied Areas in Marketing Research, and MR Project.

Prof. Krishna has published in various refereed journals and has also written a book on Consumer Behavior, which has been published by the Oxford University Press.

 

Dr. Shailesh Yagnik

Dr. Shailesh Yagnik – Dr. Yagnik has 32 years of experience in Information Management. He has set-up Knowledge Exchange & Information Centre (KEIC) for communication and advertisement fraternity at MICA which is leading light for digital information exchange in India. He is involved in MICA market rating since 1998 onwards.

Dr. Sunita Mall - Dr. Sunita Mall has her Ph.D in Statistics from Dept. of Statistics, Utkal University. She has her M.Phil and M.A. from Dept. of Statistics , Utkal University. She did MBA( Distance) from Sikkim Manipal University. She has previously worked with Narsee Monjee Institute of Management Studies University, Mumbai. Her teaching interests are Quantitative Techniques, Operations Research, Operations Management, Research Methodology and Multivariate Analysis. She has contributed her research to peer-reviewed journals, book chapters, Monographs, National and International Conferences. Sunita's research interest includes Analytics in Financial Institutions, Risk Management, Market Research, Consumer Behaviour. Apart from academics and research Sunita enjoys writing poems, playing CASIO, sketching, reading Books and Novels and doing social work. she has also been felicitated by the Hon'ble Governor of Odisha for her contribution to the welfare of the society.

 

Dr. Vina Vani – Dr. Vina has more than 38 years of experience in academics with Ph.D. in statistics. Prof. Vina has rich experience in training and application of data analytics. She was involved in various academic and corporate projects and headed MMR (MICA Market Rating) in 2009.

 

Quotes