“The Indian consumption is changing dramatically and the assumptions of yesterday are becoming rapidly outdated. Getting meaningful, cross-sectoral information in an accessible way is essential for anyone interested in making sense of the consumer market today. This is where MIMI fills a crucial gap by putting together a comprehensive database that will provide immense value to business and research alike.”

“I compliment MICA for coming out with a comprehensive Indian Marketing Intelligence (MIMI) Report. An important future of this third in series of such a database is its Market Potential Index (MPI). What makes this MPI unique is that it is constructed for all the 630 districts of the country giving for rural and urban separately. And its user friendly software offers GIS facility. Based on 143 variables culled out from over a dozen reliable sources, this MIMI is an invaluable one stop reference source and master guide. It cannot be avoided by anyone interested in strategic marketing at macro and micro level. As the one who introduced market analysis reviews for rural and urban markets of India three decades ago, I consider the MICA’s contribution most valuable source for those in marketing and advertising.”...

“MIMI is a tool developed after extensive research and built on a host of secondary data, using advanced statistical techniques. It is useful for planning any activity in the areas of marketing and social development programme, undertaken by private as well as public sector organizations. Survey research professionals will find this as a comprehensive database much needed for development of any research design. The strength of the index lies in the validity tests it had undergone before its release, to make sure of its credibility.”...