“The Indian consumption is changing dramatically and the assumptions of yesterday are becoming rapidly outdated. Getting meaningful, cross-sectoral information in an accessible way is essential for anyone interested in making sense of the consumer market today. This is where MIMI fills a crucial gap by putting together a comprehensive database that will provide immense value to business and research alike.”

“I compliment MICA for coming out with a comprehensive Indian Marketing Intelligence (MIMI) Report. An important future of this third in series of such a database is its Market Potential Index (MPI). What makes this MPI unique is that it is constructed for all the 630 districts of the country giving for rural and urban separately. And its user friendly software offers GIS facility. Based on 143 variables culled out from over a dozen reliable sources, this MIMI is an invaluable one stop reference source and master guide. It cannot be avoided by anyone interested in strategic marketing at macro and micro level. As the one who introduced market analysis reviews for rural and urban markets of India three decades ago, I consider the MICA’s contribution most valuable source for those in marketing and advertising.”...

“MIMI is a tool developed after extensive research and built on a host of secondary data, using advanced statistical techniques. It is useful for planning any activity in the areas of marketing and social development programme, undertaken by private as well as public sector organizations. Survey research professionals will find this as a comprehensive database much needed for development of any research design. The strength of the index lies in the validity tests it had undergone before its release, to make sure of its credibility.”...

“In an era of everincreasing complexity, it is useful to have a solid, reliable and granular view to guide marketing decisions. Mr. Yagnik and his team at MICA have put together a useful tool, combining databases that help for a better understanding of our country. The fact that this is a loterm project makes the data even more relevant and rich”

“Information at the speed of thought is what drives business results todage Indian Marketing Intelligence (MIMI) Report by MICA is a treasure chest of statistics and insights needed for quick decision making. Aggregating all the required data points and providing an easy way to interpret and apply them to marketing challenges and opportunities makes this report unique and important for marketers and advertisers. My congratulations and thank you to the team at MICA for putting this together!”

“As someone actively involved in both the academic and commercial sectors, finding reliable, comprehensived actionable data has often been akin to finding a needle in a haystack. That's why discovering MICA's range of products-MIMI, MVMI, and MIMI 2.0-felt like hitting the jackpot. These platforms are nothing short of revolutionary, offering unparalleled insights into India's intricate soeconomic landscape at multiple geographical levels, from states and districts to the granular details of villages.
With its 62 indicators, the annual Socieconomic Report serves as an invaluable guide for identifying disparities and opportunities across regions, providing mucheeded direction for policymakers, businesses, and researchers alike. The breadth and depth of data from reputable institutions such as the Census of India, the Reserve Bank of India, and multiple ministries ensure that you operate with accurate, timely information.
But what sets these platforms apart is their user interface. MIMI 2.0, with its fioftits-kind GUI in India, makes data not just accessible but also interactive, allowing for retime queries and customizations. It's like having a highly skilled data analyst at your fingertips but available 24/7.
Yet, MICA goes a step further by including a rich library of case studies and blogs in the MIMI Knowledge Center. These resources offer contextual insights, weaving together data and reabrld applications in an engaging and illuminating way. The interactive dashboards breathe life into numbers, making the data talk, question, and answer in a manner that is lively and insightful.
For anyone looking to make datadriven decisions in India-be it in market research, policy formulation, academic research, or social initiatives-MICA's platforms are not just tools but comprehensive solutions. They don't just inform; they empower, enlighten, and inspire strategic innovation.
I can wholeheartedly say that MICA's MIMI, MVMI, and MIMI 2.0 platforms have been ganhangers in my approach to datadriven decisionmaking. The SocioEconomic Reports have been pivotal in shaping our understanding of regional disparities, and the case studies and blogs have provided that maneaded 'why' behind the 'what.' It's not just a suite of data tools; it's a mudimensional ecosystem for insight and growth. Highly recommended for anyone who takes data seriously! ”