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MPI

Market Potential Index (MPI) is calculated using robust research methodology. MPI is an aid for marketer to arrive at a district prioritization for purposes ranging from market entry to product launch. MPI is given for 630 districts for rural, urban and total market separately. The higher the MPI, the higher is the market prioritization.

Agriculture related information and no of HH

Agriculture

Population, HH & Banking services

Banking

Demographics & Educational &Commercial Premises

Education/ Training

Demographics, HH, Agricultural , Vehicles & Commercial Premises

Insurance

Demographics and information on users of telecom services

Telecommunication

Households with size, Social and Commercial Premises

Real Estate & Cement

Demographics, HH & Educational and Relevant Commercial Premises

Textiles

Households and Mediaownership

Media & Entertainment

Demographics and Basic Amenities

Health care & Pharmaceuticals

Demographics, Media, Availability of Necessary Facilities

Food Processing

Demographics, Social & Social and Commercial Premises

Financial Services

Demographics and Commercial Organizations

Automobiles

Educational Institutions

Educational Institutions

Ministry of Road Transport & Highways (MoRTH) Government of India

Vehicle Registration

Sources

Testimonials